The key difference between SEO content and trending topics lies in their longevity and compounding effects. While trending topics tend to have a short lifespan and quickly lose relevance, SEO content compounds over time, providing consistent traffic and views for years to come.

The graph illustrates this concept clearly - SEO content builds a solid foundation that can continue to generate views long after the initial post, whereas trending topics experience a rapid spike in views followed by a steep decline. By focusing on creating SEO-optimized content that addresses user intent and provides value, you can establish a sustainable content strategy that works for you passively over the long term.

This approach is beneficial for both bloggers and video creators. For example, ranking number one for a targeted keyword on YouTube can lead to consistent revenue, as demonstrated by the $700 earned over 564 days from a single SEO-focused video. The key is to shift your mindset from chasing the next viral trend to building a content library that compounds in authority and longevity, providing you with automated lead generation and monetization opportunities.

The key to successful SEO content is finding the right keywords with high search volume and low competition. Semrush's Keyword Magic Tool is the perfect tool for this task.

First, enter a broad keyword related to your niche, such as "AI". This will give you a massive list of 1.8 million relevant keywords to explore. Analyze the data for each keyword, looking at search intent, search volume, and keyword difficulty (KD).

Prioritize keywords with commercial intent, high search volume, and low KD. Keywords like "Perplexity AI", "Wiggle AI", and "AI Photo Generator" fit this criteria well.

Next, use Semrush's Keyword Strategy Builder to refine your list down to 5-10 high-potential keywords. Consider your own expertise and ability to outrank the competition for each one.

For the top keyword, such as "Perchance AI", thoroughly research the existing content. Use Semrush's SEO Writing Assistant to analyze your top competitor and identify ways to create more comprehensive, user-friendly content that will rank higher.

Finally, set up daily position tracking for your target keywords. Monitor your rankings and make adjustments to your content strategy as needed. Consistent tracking is key to improving your SEO performance over time.

By following this process, you can find and capitalize on low-competition, high-volume keywords to drive long-term, compounding traffic to your content.

The key to outranking the competition is to create content that is more comprehensive, visually appealing, and user-friendly than your competitors. Here are the steps to optimize your content:

1. Improve Content Structure: Ensure your content has a clear and logical structure with well-organized sections, subheadings, and bullet points. This makes it easier for users to navigate and find the information they need.

2. Enhance Visual Elements: Incorporate relevant images, tables, and videos to break up the text and make the content more engaging. These visual elements can also help explain complex concepts more effectively.

3. Provide Comprehensive Answers: Aim to create the most complete and helpful resource on the topic. Address all the key points and questions your target audience might have.

4. Optimize for User Experience: Make sure your content is easy to read and navigate. Use clear language, avoid jargon, and ensure a smooth flow from one section to the next.

5. Strengthen Internal Linking: Link to other relevant content on your site to help users explore related topics and increase the time they spend on your page.

6. Leverage AI-Powered Tools: Use AI-based writing assistants like the one provided by Semrush to analyze your content and identify areas for improvement in terms of readability, tone, and SEO optimization.

7. Track and Iterate: Monitor your keyword rankings and search engine performance using Semrush's position tracking feature. Continuously refine your content based on the insights you gather.

By following these steps, you can create content that outshines the competition and helps you rank higher in search engine results.

As you can see on the left side, we have position tracking, which is by far the most important thing. Without tracking, you're just flying blind, hoping that your content will give you traffic. Position tracking helps you with keyword positions, competitor movements, and SERP feature wins.

Let's imagine this is your website. Just set up tracking, select a location like the United States, and you can also add your local map pack. Then, continue to the keywords section, which is the place to add all the keywords you're trying to rank for. Finally, click on "Start Tracking."

After a few minutes of analysis, you can see that we got the one keyword we were focusing on. Obviously, you'll want to put all your keywords in here. You can see that the average position was a 9, meaning that this is the new game. Tracking your keywords, checking it daily, and trying to get it to grow each and every single day is the SEO game you're now playing.

Every time you make a new post and it ranks number one, that is a win, and you should reward yourself for winning the game. All you need to do is focus on these steps: finding winning keywords, selecting the right keyword for you, making that content stand out and outshine the competition, and lastly, tracking those ranks daily.